Unattainable Meals CEO Pat Brown mentioned Tuesday that the corporate is dashing up how shortly it may well launch new meat options.

“Not solely is the tempo of latest product growth getting sooner, however we’re getting higher at getting higher. The entire innovation cycle is accelerating,” Brown mentioned on CNBC’s “Squawk on the Street” on Tuesday.

The corporate introduced Monday on the Shopper Electronics Present two new products, Impossible Pork and Impossible Sausage, its first since releasing the vegetarian Unattainable Burger three and a half years in the past.

Choose Burger King eating places will promote the meatless sausage in its Croissan’wich later in January, however Unattainable has not launched a timeline for the discharge of its meat-free floor pork.

A part of dashing up Unattainable’s innovation cycle consists of almost doubling the scale of the corporate’s analysis and growth group within the subsequent 12 months, Brown mentioned.

And the main focus of these scientists will not simply be on mimicking purple meat like pork and beef.

“We have labored on just about any product that comes from an animal, whether or not it is terrestrial or fish or shrimp,” Brown mentioned. “There’s work ongoing on it, and you may make certain that within the subsequent few years, we’ll be launching merchandise to cross a few of these classes.”

Shares of Unattainable’s rival Beyond Meat, which sells its personal meatless sausage product, have been up almost 7% in morning buying and selling Tuesday. Since going public in Might, Past has seen its shares soar greater than 200%.

Unattainable has not shared any plans to go public. Nonetheless, Brown mentioned Tuesday, “I believe it is moderately seemingly in some unspecified time in the future that we’ll go public.”

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