Customers are gearing up for the vacation purchasing season, and Apple, Nike and Louis Vuitton may very well be the massive winners in the important thing teenager demographic, in accordance with a brand new survey from Piper Jaffray.
The agency performed a survey of greater than 1,000 US shoppers, ranging in age from 18 to 65. After analyzing the responses from the upper-income teenage cohort, Piper Jaffray discovered that Apple was the “top-listed client model for teenagers,” with AirPods the highest desired product. Nike was the second-most talked about model, with its variety of mentions greater than tripling in comparison with 2018’s survey. Merchandise from Louis Vuitton rounded out the checklist of youngsters’ most-desired gadgets.
Piper Jaffray has an obese score on shares of Apple and Nike.
Forward of the all-important vacation purchasing season Piper stated that the “client stays wholesome” however that “inventory selectivity is vital given pockets of weak point within the dept. shops, specialty retail shops & combined views on spending.”
For Activision Blizzard the agency stated that power in “Name of Responsibility” coupled with Fortnite’s waning reputation might drive outperformance, and for Crocs ongoing collaborations and product innovation might energy gross sales.
The analysts led by Erinn Murphy famous power within the housing backdrop as a catalyst for Lowe’s, whereas new initiatives and product launches are driving Boot Barn and Yeti.
However the largest general winner may very well be Amazon. The survey discovered that customers predict to make 46% of their purchases on-line, which is able to come on the expense of conventional brick-and-mortar retail shops.
“Proprietary retail mannequin reveals acceleration of AMZN at detriment to division and specialty shops,” the agency stated.
– CNBC’s Michael Bloom contributed reporting.