Marc Benioff, CEO, Salesforce.com talking on the World Financial Discussion board in Davos, Switzerland, Jan. 23, 2020.

Adam Galasia | CNBC

DAVOS, Switzerland – Salesforce CEO Marc Benioff stated it’s “truthful” for him to get some credit score for President Donald Trump‘s stunning assist for an initiative geared towards battling local weather change.

The Trillion Trees campaign to plant, restore, or preserve 1 trillion bushes by 2050 was launched earlier this week right here on the World Financial Discussion board as an official initiative of the occasion’s host. A day forward of its launch, Trump formally backed the initiative, regardless of his longstanding skepticism of local weather change.

There had been hypothesis at Davos that Trump’s assist got here on the urging Benioff, a trustee of the discussion board. The president has earlier than proven his willingness to lend his ears to company leaders. Benioff, meantime, has used his place as CEO of an organization with a $143 billion market cap as a platform to advocate for companies’ position in bettering society. That includes showing support for an initiative led by Ivanka Trump, the president’s daughter and a senior advisor, to coach one million staff.

When requested whether or not “it is truthful” to offer him some credit score for Trump’s assist of the marketing campaign, Benioff stated “it is truthful,” earlier than including: “It is greater than truthful.”

Benioff additionally careworn that he wasn’t in search of full credit score for the initiative, or the assist it has gained. He additionally cited former Vice President Al Gore and famend conservationist Jane Goodall as key figures within the mission.

Benioff wouldn’t say whether or not he spoke on to the president about it. When requested a number of instances whether or not he talked to Trump concerning the initiative, he stated he had spoken “to all people.”

The mission, stated Benioff, was impressed partly by a July article in Scientific American, which was primarily based on analysis co-authored by Tom Crowther, a professor of world ecosystem ecology on the Swiss Federal Institute of Expertise in Zurich. The research discovered that 1 trillion bushes might cut back two-thirds of world air air pollution.

Benioff stated he mentioned the concept with Ray Dalio, founding father of Bridgewater Associates. Dalio “did an evaluation and stated, ‘That is a tremendous mission, however it is going to price $300 billion – about 30 cents a tree.” Benioff added: “He stated you need to get the federal government concerned, and so we began calling each authorities – and sure, we are also concerned with the U.S. authorities.”

“However then the WEF has additionally a relationship with each authorities,” he added.

The Chinese language and European governments are supporting the initiative, as well as more than 300 companies, Benioff stated.



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