Michigan is the primary state to ban gross sales of flavored e-cigarettes in a transfer the governor says will curb teen vaping.

Michigan Governor Gretchen Whitmer directed the state’s division of well being and human providers to challenge emergency guidelines to ban the sale of flavored nicotine vaping merchandise in shops and on-line, the governor’s workplace mentioned Wednesday. She may also prohibit advertising and marketing, stopping corporations from promoting vaping merchandise as “clear,” “protected,” “wholesome” and different phrases that painting the merchandise as “innocent.”

Whitmer used her government authority to impose a six-month ban on the sale of flavored e-cigarettes. The ban could be renewed for one more six months. Whitmer advised MSNBC in an interview Wednesday morning that she hopes Michigan lawmakers will write the ban into legislation.

“As governor, I’ll do it unilaterally till I can get the legislature to undertake a statute and write it into legislation,” Whitmer advised MSNBC. “That is too necessary.”

Michigan joins a rising listing of native governments attempting to ban flavored vaping merchandise, which well being officers say attracts youngsters. San Francisco, earlier this summer season, grew to become the primary U.S. metropolis to ban the gross sales of flavored e-cigarette merchandise. Lawmakers in Boulder, Colorado, handed an identical measure final week.

E-cigarettes are typically thought-about much less dangerous than smoking cigarettes. However regulators and well being officers are involved a couple of teen vaping epidemic as millions of underage kids pick up the habit. Well being officers fear {that a} new technology is changing into hooked on nicotine after years of progress curbing cigarette smoking.

Flavors are central to the controversy. Some say flavors like bubble gum and mango lure teenagers to e-cigarettes whereas vaping advocates say they assist adults to give up smoking.

American Coronary heart Affiliation CEO Nancy Brown applauded Michigan’s ban on flavored e-cigarettes, saying it would “defend Michiganders, notably the state’s youth, from the recognized and unknown potential well being dangers of e-cigarette use.”

American Vaping Affiliation President Gregory Conley mentioned the ban “may ship tens of hundreds of ex-smokers again to lethal flamable cigarettes.” He pledged in an announcement to battle any lawsuits in opposition to the ban, citing an instance final 12 months when the New York Division of Well being’s try to implement a taste ban was withdrawn for additional authorized assessment.

Juul, the market-leading e-cigarette producer that some accuse of fueling the surge in teen vaping, mentioned it will help a ban on flavors that “mimic kid-specific candies, meals and drinks.” The corporate’s flavors embody mango, fruit, cucumber and creme. Juul stopped selling these flavors in shops final 12 months and continues to promote them on its age-restricted web site.

A spokesman mentioned Juul thinks menthol merchandise, together with its mint taste, helps “encourage grownup people who smoke to modify” and “must be accessible at retail alongside tobacco and menthol-based cigarettes.” The FDA is within the strategy of attempting to ban menthol cigarettes, saying analysis reveals menthol promoting attracts youngsters and disproportionately targets minority teams and African People.

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