At its coronary heart search engine marketing (Search Engine Optimization) developed as an extension to net accessibility by following HTML four tips, as a way to higher establish the aim and content material of a doc. 

This meant guaranteeing that net pages had distinctive web page titles that correctly mirrored their content material, in addition to key phrase headings to be higher spotlight the content material of particular person pages, and that different tags have been handled the identical accordingly. 

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