However not practically as attention-grabbing as this: Candidates not named “Tom Steyer” have spent simply $6 million on TV adverts, based on CNN’s David Wright. Which means that Steyer, the billionaire Democrat, has dropped greater than $35 million on adverts in help of a candidacy that seems to be nearly solely lifeless.
Steyer, based on his fundraising report filed with the Federal Election Commission earlier this month, had put nearly $48 million of his personal cash towards the marketing campaign as of the top of final month. He seems to have plowed the overwhelming majority of that private funding into TV adverts aimed toward elevating his identify ID amongst Democratic voters. 
It doesn’t look like working. In CNN’s latest 2020 poll, launched earlier this month, Steyer took simply 1% of the vote — unchanged from the place he stood in CNN polling in September. And August. Steyer certified for the October debate — the primary debate stage he is made — however did not depart a lot of an impression. Lower than 1% of respondents within the CNN poll stated they thought he had achieved the perfect job within the debate.

Steyer’s large spending makes two issues very clear:

  1. Cash shouldn’t be determinative in presidential primaries — particularly when folks do not reply to the messenger behind all that cash.
  2. The air wars on the Democratic aspect have not even begun but.

These are each good issues to bear in mind as we contemplate the state of the race with fewer than 100 days left earlier than the Iowa caucuses. A lot of our assumptions about what issues and who’s the place are based mostly on a marketing campaign that has but to actually start for the common voter even within the early voting states of Iowa and New Hampshire.

The Level: The one beneficiary of Tom Steyer’s candidacy up to now is individuals who personal TV stations.

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